Assert facts, don’t bury them
Say what you mean. It’s easy advice to give, but not so easy to follow. So often, we want to equivocate and hedge. Maybe we just feel more comfortable couching our assertions in phrases like “it...
Watch your language when science gets political
A few years ago, we did some work with a Florida public institution that was raising millions of dollars to create a center that would be home to researchers and policy analysts studying the effects...
How employees treat customers affects your brand
From your office decor to your corporate logo to your customer service policies, everything adds or detracts value from your brand — the overall impression you leave in the marketplace. Target for...
Here’s what happens when real fact meets fake news
Like most big issues, the news about changing attitudes toward climate change has been overshadowed in the United States by coverage of the Mueller investigation, of accusations of Russian meddling...