How employees treat customers affects your brand

From your office decor to your corporate logo to your customer service policies, everything adds or detracts value from your brand — the overall impression you leave in the marketplace. Target for decades has been looking to change its image from a low-end discounter...

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Here’s what happens when real fact meets fake news

Like most big issues, the news about changing attitudes toward climate change has been overshadowed in the United States by coverage of the Mueller investigation, of accusations of Russian meddling in our elections and of the #MeToo movement. But that doesn’t mean...

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What Do You Do When Your Past Catches Up With You?

We are in a time of changing norms, and leaders of all types should consider what that means for them and their careers. In recent years, revelations of unsavory past behavior have swept away the jobs and reputations of leaders in technology,...

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Nothing is just for laughs

Barbara was born in southwest Nova Scotia, and we spend a few weeks each summer in the 150-year-old family home that was built astride the tidal Abrams River for a family of fishermen/farmers who worked the cold North Atlantic a few miles south. To get there, we...

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What’s in a word? Ask your pooch

I've had dogs most of my life, and not much that they do surprises me anymore. So a Washington Post story about dogs' ability to understand spoken language as well as intonation didn't surprise me. Because I have been taking Izzy, a six-year-old duck-tolling retriever...

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What gets lost in translation

We bought a sports action camera from Campark Electronic Co. of China. It got good reviews online, and we thought it would be perfect for what we wanted to do with it: time-lapse photography at a construction site of a new business venture I'm engaged in. It arrived...

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New Mass. energy law represents a personal victory, too

Massachusetts' enactment of a new energy law to replace obsolete coal and nuclear power plants with hydropower and offshore wind represents a political victory for environmental groups and consumers. It was also a victory for Unger LeBlanc Inc., which worked alongside...

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Speak so your audience will hear

Whether you are selling furniture or promoting an idea, the most cleverly crafted message will get you nowhere if it's wrong for your audience. We can never take for granted that we know the culture, language and mind set of the people we want to inform or...

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What’s in a name? You be the judge

  Beauty treatment for the forlorn? You bet. We found this hair salon/beauty parlor in Yarmouth, Nova Scotia, and debated whether the name of the place was an act of genius or lunacy. I couldn't help but think that if I owned the place, I would beg employees not...

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Lessons from our first social media president

From the beginning of his candidacy for president in 2007, Barack Obama and his political team have demonstrated a digital savvy that gave them a big edge at targeting voters with custom messages that helped him win two terms in the White House. Dr. Pamela Rutledge,...

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Remaking America and how we talk to one another

One reason the 2016 presidential campaign is so charged is the result of tensions from a changing America. It's not without precedent, of course. Waves of immigration in every century radically remade the nation, but there were strains in those earlier remakings then,...

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Here’s what can happen when you offend the right people

A piece in the Israeli newspaper Haaretz shows the power of social media to help and to harm. Headlined "NYT Editor Criticizes Trump, Spends Next 8 Hours Retweeting anti-Semitic Abuse," the story recounts what happened to New York Times deputy bureau chief Jonathan...

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We are where we live, work and play

Much of what we believe has little to do with what we read, watch and discuss or even upon which set of facts we stake our opinions. Our world views are shaped by other things, including whether or not we lived in a big city or a small town, have watched sports on...

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Social media makes you a public figure…so be careful

I have a friend with a history of using her social media accounts as an online diary. When she shares her physical ailments, displeasure with her employer or anger over the actions of an acquaintance with the entire social media cosmos, I always cringe because I worry...

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What to do when bad news finds you

None of us minds being the subject of a news story that makes us look good. It's great for our personal reputation and for our business or organization. Stories that have the potential to make us look bad are different, and answering tough questions at those times...

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Infographics are cool

We love to read. Long-form journalism, novels, non-fiction tomes and, as one wag once said, “5,000-word stories on roofing shingles in the New Yorker.” We will read almost anything. But when it comes to conveying a load of complex information in a way that will make a...

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Simple truths, strategic communications

You might have found yourself wincing when one of the presidential debates you were following on television or your laptop turned into a shouting match, but I'll bet that you didn’t turn it off in favor of binge-watching “Seinfeld” re-runs. It’s why most people tap...

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Contact Us

227 Union St. #610
New Bedford, MA 02740

 

Contact Us

Bob Unger  508-542-1252
[email protected]

Barbara LeBlanc  603-486-8760
[email protected]