Whether you are selling furniture or promoting an idea, the most cleverly crafted message will get you nowhere if it’s wrong for your audience. We can never take for granted that we know the...
From the beginning of his candidacy for president in 2007, Barack Obama and his political team have demonstrated a digital savvy that gave them a big edge at targeting voters with custom messages...
I went to the grocery store to pick up one or two healthy ingredients for the vegetarian chili Barb was preparing for supper. I also came home with a chocolate bar that had been beckoning from the...
I have a friend with a history of using her social media accounts as an online diary. When she shares her physical ailments, displeasure with her employer or anger over the actions of an...