Whether you are selling furniture or promoting an idea, the most cleverly crafted message will get you nowhere if it’s wrong for your audience. We can never take for granted that we know the...
One reason the 2016 presidential campaign is so charged is the result of tensions from a changing America. It’s not without precedent, of course. Waves of immigration in every century...
I went to the grocery store to pick up one or two healthy ingredients for the vegetarian chili Barb was preparing for supper. I also came home with a chocolate bar that had been beckoning from the...
None of us minds being the subject of a news story that makes us look good. It’s great for our personal reputation and for our business or organization. Stories that have the potential to make...