Educational levels, along with political, economic power, rising among Latinos
Virginia Sen. Tim Kaine won raucous approval from the 4,766 delegates to the 2016 Democratic National Convention when he took a rhetorical detour form his script to address the 747 Latino...
Speak so your audience will hear
Whether you are selling furniture or promoting an idea, the most cleverly crafted message will get you nowhere if it’s wrong for your audience. We can never take for granted that we know the...
What’s in a name? You be the judge
Beauty treatment for the forlorn? You bet. We found this hair salon/beauty parlor in Yarmouth, Nova Scotia, and debated whether the name of the place was an act of genius or lunacy. I...
Lessons from our first social media president
From the beginning of his candidacy for president in 2007, Barack Obama and his political team have demonstrated a digital savvy that gave them a big edge at targeting voters with custom messages...